Taking a Cannabis Beverage Label from Concept to Shelf-Ready in Days.
A Fully Compliant Label, Built From the Ground Up
Working directly in Adobe Illustrator, we built the full can label from scratch - front branding, back-panel storytelling copy, and a structured Nutrition Facts panel with the required 5mg THC dosage information. The client's brand palette was refined to two precise PMS spot colors for accurate print reproduction, and every regulatory element was cross-referenced against Rhode Island's official packaging and labeling requirements for pre-packaged hemp-derived consumables from the first draft.
Brand Storytelling Baked Into Every Regulatory Detail
Dense compliance language and a full Nutrition Facts panel can easily crowd out a brand's actual story. We wrote the "Connected" narrative - tying the product to its Rhode Island roots and the partnership between East Coast Cultivation and Coffee Connection, roasted in Johnston, RI - directly into the back-panel layout, so the label reads as a real brand story first and a compliance document second.
The Overview
East Coast Cultivation (ECC) is an award-winning Rhode Island cannabis cultivator, growing premium flower and crafting a full line of cannabis products since 2017. For a new venture into hemp-derived THC beverages, ECC partnered with Johnston, RI coffee roaster Coffee Connection to launch a THC-infused coffee under the "Connected" brand. ECC's marketing lead brought Capital House Media in to take the concept from rough direction to a finished, print-ready can label.
The Challenge
ECC needed a completely new flavor direction, accurate 5mg-per-can THC dosage labeling, brand storytelling copy highlighting the local partnership, and full compliance with Rhode Island's state requirements for pre-packaged hemp-derived consumable packaging - all before an early-launch deadline.
The Results
This was a fast-turn project. We moved from initial brief to a working design draft - including placeholder nutrition facts, required compliance language, and full storyline copy - within days, then scheduled a direct call with the client's leadership to walk through refinements before final delivery.
ECC received a compliant, on-brand can label ready for production, delivered on a compressed timeline without sacrificing accuracy on regulatory details or brand storytelling. The quick collaboration cadence - including direct calls to resolve edits in real time - kept the client on track for their launch window.